Hanna Barbera's "made in Italy" short films: the era of the animation of Carosello

Some time ago I discovered in the stream of content of Youtube a series of very charming videos, starring the most famous blue dog of American animation: Huckleberry Hound, known in Italy as Huckleberry Hound! I thought: “What, a Braccobaldo short animated here?” Well yes! These shorts films created between 1967 e 1969 by Organizzazione Pagot for the firm Locatelli and presented in the advertising interstitial show Carosello were paired with the food product “Formaggini Mio”.

Carosello was created in 1957 as a program of the recently born Italian public television (RAI, Radio Televisione Italiana) that used to include a small show and commercials. Its first broadcast happened on February 3rd 1957 at 20:50 with a defined pattern of the duration of the statements. Every product consists of 2 minutes and 15 seconds, divided in 1 minute and 45 seconds of show and a maximum of 30 seconds of commercial. What’s more, the sponsor could use its name in any form in the show for up to six times. This challenge for the studios encouraged the imagination of the authors, who managed to create different situations with the same characters in order to reduce the production costs. The audience quickly developed an affection for these characters, continuing to watch Carosello every night. For the first two years Carosello aired everyday at 20:50 except on November 2nd (commemoration of the dead) and Good Friday, with four short films during 2 minutes and 15 seconds each, still being the only advertising space of Italian television.

Since 1958, among the short films animated productions have debuted. The first short film was “Telequiz” with the little man with the moustache, “l’Omino coi Baffi”. In 1962 Huckleberry Hound debuted on Italian television screen with the “Braccobaldo Show”, starring him, Yogi Bear and BooBoo, and Pixie, Dixe and Jinks the cat. Around those years the animated short films “Looney Tunes” and “Merrie Melodies” were known in Italy as well, and for this their characters loved by children and the whole audience were protagonists of a few Carosello short films. Huckleberry Hound appeared in approximately seven short films, Yogi in one, the Flintstone in three and finally Sylvester the cat in nineteen short films.

L'Omino coi baffi with Moka Express coffee pot.
His mouth is animated in the shaped of the letter he's pronouncing.

The thing is that up to date the number is not certain, because part of the content broadcasted n Carosello is currently lost. For some reasons, since the conclusion of the interstitial show in 1977, part of the short films was intentionally discarded, probably because back then the archives needed more storage space. Part of the content is available as well in Rai Teche, the institution devoted to the conservation and valorization of the audiovisual material produced and broadcasted by Rai. Luckily, a dedicated community of fans is working to recover and document those who are currently “lost media”. Thanks to this community’s website, Il Mito di Carosello, I could report the most precisely possible up to date the short films of our blue dog and his friends. Here I will share one short film for each character, most of the others can be found on Youtube pairing the name of the character with “Carosello”, Let’s see the products advertised by each of them.

Huckleberry Hound was paired with the producto “Formaggini Mio”, small light cheese pieces loved by children (in my opinion they taste really good!) and the recurring theme in his adventures is travelling to other countries with his wife and son (characters created in Italy, originally he has a girlfriend but it was a different character).

Yogi and BooBoo were paired with the San Carlo products. Up to date only one short film was found, in which the two bears manage to avoid Ranger Smith’s traps and steal a truck full of San Carlo products. It’s legit to think that the other possible shorts had the same theme.

The Flintstones represented the “Neocid florale” bug spray. The only short film available on video up to date of the three documented features Fred and Barney trying to catch worms for fishing, with a few misadventures. Probably the other two short films have the same kind of daily stories with Fred, Barney, Wilma and Betty.

The same can be said for the Jetsons who had three short films with small stories of the future, presenting the line of home appliances Girmi.

The long list of short films of “Silvestro gatto maldestro” (Silvester clumsy cat) show the different and equally crazy attempts to eat the little bird Tweety. Each time the chase is interrupted once Tweety hides behind a can of tomato sauce DeRica and Silvester says “Oh no, you can’t over DeRica!” 

Personally I believe that the animated productions created for Carosello are a very interesting treasure that waits to be discovered by more people and I’d like to talk more about these collaborations and the original characters as well, icons of Italian pop culture in the 60s and 70s.